Gartner Research

Absolute Identity Proofing Is Dead; Use Dynamic Identity Assessment Instead

Published: 16 November 2015

ID: G00276534

Analyst(s): Avivah Litan


Organizations want absolute proof of identity but must learn to live with shades of uncertainty. Fraud, security and business managers should use a layered identity assessment approach that relies more on dynamic information and less on static, regulated PII data.

Table Of Contents
  • Key Challenges


  • Absolute Identity Proofing Is Dead


  • Achieving Absolute Certainty About an Identity's Legitimacy Is Impossible
  • Increase Reliance on Dynamic Information and Reduce Reliance on Static PII
    • Pricing; Static vs. Dynamic
  • Use a Four-Layered Identity Assessment Approach
    • Layer 1: Endpoint
    • Layer 2: Navigation
    • Layer 3: User Data
    • Layer 4: Linkages and Metadata
  • Favor Vendors That Combine Multiple Layers, Plentiful Identity Data and Intelligence
    • Gluing Identity Assessment Systems Together
  • Narrow Down Identity Assessment Transactions That Require Follow Up
  • Manage Exceptions by Considering Alternative Measures
    • Manually Slow the Transaction Down
    • Automatically Challenge the User
  • Conclusion

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