Gartner Research

Predicts 2016: IT Leaders Need a More Agile Approach to Support Marketing

Published: 17 November 2015

ID: G00292412

Analyst(s): Kimberly Collins , Jenny Sussin

Summary

The relationship between IT and marketing is increasingly collaborative. In 2016, IT must be more agile, more involved in social marketing, and recognize that no vendor will have a fully integrated solution. Marketing must understand that integrating systems will require significant IT assistance.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
    • Replay Prediction
  • A Look Back

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