Gartner Research

Predicts 2016: Know Your Customers to Capture Opportunities in the Personal Technologies Market

Published: 18 November 2015

ID: G00292935

Analyst(s): Derek O'Donnell, Roberta Cozza , Amanda Sabia, Sandy Shen , Stephanie Baghdassarian , Annette Jump , Nick Ingelbrecht


Mobile payment and video viewing apps are on the trajectory to become mainstream, but mobile data-only services on tablets remain niche. Product managers must assess potential new types of users to ensure their products and services satisfy their customers' needs and desires.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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