Gartner Research

Predicts 2016: Know Your Customers to Capture Opportunities in the Personal Technologies Market

Published: 18 November 2015

ID: G00292935

Analyst(s): Derek O'Donnell, Roberta Cozza, Amanda Sabia, Sandy Shen, Stephanie Baghdassarian, Annette Jump, Nick Ingelbrecht

Summary

Mobile payment and video viewing apps are on the trajectory to become mainstream, but mobile data-only services on tablets remain niche. Product managers must assess potential new types of users to ensure their products and services satisfy their customers' needs and desires.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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