Published: 18 November 2015
ID: G00292935
Analyst(s): Derek O'Donnell, Roberta Cozza, Amanda Sabia, Sandy Shen, Stephanie Baghdassarian, Annette Jump, Nick Ingelbrecht
Mobile payment and video viewing apps are on the trajectory to become mainstream, but mobile data-only services on tablets remain niche. Product managers must assess potential new types of users to ensure their products and services satisfy their customers' needs and desires.
Analysis
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