Published: 18 November 2015
ID: G00289633
Analyst(s): Joe Skorupa, Roger W. Cox, Greg Young, Errol Rasit, Naresh Singh
IBM has an established data center brand, and new technology and investments offer opportunities, but its focus on seizing these in the face of commoditization has disrupted its business. By analyzing its approach, data center provider product leaders can develop effective go-to-market strategies.
Analysis
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