Gartner Research

Market Your IAM Program for Sustained Investment

Published: 19 November 2015

ID: G00278241

Analyst(s): Brian Iverson

Summary

IAM leaders often struggle to obtain reliable funding for initial and ongoing investments in IAM capabilities for their organizations. The prospects for IAM program funding can significantly improve with a stakeholder-centric marketing campaign built around a compelling business case.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Start With a Solid IAM Business Case
  • Construct Messaging and Narratives for the Campaign
    • Align Themes With IAM Business Drivers
    • Develop Storyboards to Visualize Themes
  • Manage the Marketing Plan
  • Be Opportunistic When Seeking Funding

Case Study

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