Gartner Research

Use the Gartner Business Analytics Compass to Drive Strategy

Published: 19 November 2015

ID: G00274759

Analyst(s): Neil Chandler, Thomas Oestreich


Chief data officers, chief analytics officers and BI and analytics leaders need to turn demand for business analytics into actionable strategies. Gartner's strategy compass will guide leaders in developing a comprehensive business analytics strategy.

Table Of Contents
  • Key Challenges



  • North: Demonstrate Business Value While Investing in Innovation
  • South: Ensure Your Organization Plays by the Rules by Using Analytics Governance
  • West: Support the Business Strategy With an Organizational Approach That Fits Within Your Culture
  • East: Identify the Technology Requirements That Fit Your Needs

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