CIOs and CEOs should use these examples as analogies from adjacent and related industries to inspire broader creativity and spark digital business strategy conversations in their organizations.
- B2B Product Industry Examples
- 1. 3M Markets a Bluetooth-Connected Digital Stethoscope
- 2. Airbus Uses Production 3D Printing Extensively in Its A350 XWB Aircraft
- 3. AstraZeneca and Adherium Collaborate on Smart Inhalers
- 4. AzkoNobel Dulux Provides Augmented Reality (AR) and Color Data Capture Smart Device Apps
- 5. Goldcorp — Connected Mine Provides Safer and Less Costly Operations
- 6. GE's Industrial Internet Generates New Productivity and Revenue Opportunities
- 7. SCA Creates Digital Washroom Products and Services
- 8. Novartis and Otsuka Pharmaceutical Collaborate With Proteus Digital Health on Sensor-Enabled Pharmaceuticals
- 9. Bigbelly Garbage and Recycling Bins Use Sensors to Know When to Empty Bins
- 10. Monsanto Acquires Its Way Into Agriculture Big Data Analytics
- B2B Service Industry Examples
- 11. FedEx SenseAware Tracks Location and Condition of a Package Through Its Journey
- 12. Generali Insurance Issues IoT Open Innovation Call and Makes a "Techquisition"
- 13. Munich Re Insurance Sponsors Internet of Things Startup Accelerator
- 14. Roche Moves Into Patient Monitoring
- 15. Simavita Is a New Public Company in a New Category of Digital Healthcare Systems
- 16. Starwood's SPG Keyless Lets Guests Access Their Room With a Smartphone
- 17. SteadyServ iKeg — Connected Beer Kegs to Ensure Beer Is Always Flowing at the Taps
- 18. Swiss Postal Service Experiments With Drone Package Delivery
- 19. UPS Stores Offer 3D Printing Services
- B2C Product Industry Examples
- 20. Adidas Markets a Smart Connected Soccer Ball
- 21. Audi Connect Easy Delivery — Delivering E-Commerce Package to a Car's Trunk
- 22. Babolat Play Connected Tennis Racquet Lets Players Analyze Their Game
- 23. Coca-Cola Freestyle Vending Machines Let Customers Mix Their Own Flavors
- 24. DeWalt Power Tool Batteries Gain Bluetooth Connection and Smartphone App
- 25. Diageo Tests a Sensor-Enabled Smart Bottle for Premium Liquor Products
- 26. Fashion Watch Company Fossil Moves Into Wearables
- 27. Hasbro Enables Toy Fans to Get Unique Artist-Tailored Versions of Its Toys
- 28. Hershey's Co-Develops Chocolate 3D Printing, to Customize Confectionary
- 29. Honda Offers 3D Printing of Concept Car Models
- 30. L'Oreal Makeup Genius App Uses Augmented Reality to Try on Makeup
- 31. Lego Created Physical Toys From a Virtual Block-Building Game
- 32. Nestle Has Created a Smartphone App-Connected Baby Formula Machine
- 33. Oakley Makes Connected Ski Goggles With Inbuilt Augmented Reality Display
- 34. P&G/Oral-B Connected Toothbrush Turns Brushing Into a Science
- 35. Paulig Is Developing a Connected Coffee Mug
- 36. Ralph Lauren Has Created a Shirt With Fitness Monitoring Capability
- 37. The Vuse "Digital" Cigarette Is a Fast-Growth Part of R.J. Reynolds' Strategy
- 38. Scarosso Creates a Tailored Shoe Service Using 3D Scanning Technology
- 39. Tory Burch Turns Fitbits Into Fashion Jewelry
- 40. Under Armour's Big Move Into Mobile Fitness Apps
- B2C Service Industry Examples
- 41. Allstate Drones Provide a Safe and Efficient Way to Inspect Damage
- 42. Amazon Dash Buttons Can Automatically (Re)order Products When Pressed
- 43. Aviva Drive App Helps Safer Drivers Win an Insurance Discount
- 44. Barclays Makes Payment a Digital Wearable Option for Customers
- 45. British Gas Provides a Smart Home Heating Controller Called Hive Active Heating
- 46. City of London Uses AR to Create a Virtual Asset Network of Convenience
- 47. City of Montreal Info-Neige: Real-Time Tracking of Snow Plows to Help Citizens
- 48. Disney's MagicBands: Wearable Creates Magical Experience
- 49. IKEA Augmented Reality Catalog App Helps Customers "Try Before They Buy"
- 50. John Hancock Insurance Offers Free Fitbits to Measure Lifestyle
- An Alternative Thematic Classification of the 50 Examples
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