Gartner Research

Take Five Steps to Build Mobile Into Your Digital Commerce

Published: 20 November 2015

ID: G00268147

Analyst(s): Mike McGuire

Summary

Today mobile purchases account for nearly 25% of the $1.5 trillion global digital commerce revenue, yet mobile marketing approaches are often misaligned with digital commerce. Marketing leaders can use this research to integrate mobile into their digital commerce strategy.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step 1: Shape Commerce Experiences Around the Unique Capabilities of Mobile Devices
  • Step 2: Use Mobile Analytics as the Foundation to a Mobile-Enabled Commerce Strategy
  • Step 3: Meet Customers on Their Terms — From Search to Cross-Device Identification
  • Step 4: Build Journey Maps That Include Mobile Devices
  • Step 5: Align Mobile Marketing Metrics With Digital Commerce
  • What to Do Next

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