Gartner Research

Market Guide for Social Marketing Management, 2015

Published: 23 November 2015

ID: G00276082

Analyst(s): Julie Hopkins , Jay Wilson

Summary

Social marketing management applications improve coordination, control and insight into social marketing activities, helping marketers build brands and manage relationships on social networks. Gartner's guide helps you navigate this dynamic category and identify best-fit tools for your program.

Table Of Contents

Market Definition

Market Direction

  • Social Marketers Shift Their Focus to Real Time
  • The Vendor Landscape Responds
    • Focus on Insight and Integration

Market Analysis

Representative Vendors

  • Marketing Cloud Providers
    • Adobe
    • Oracle
    • Salesforce
  • Social Marketing Suites
    • Clarabridge
    • Falcon Social
    • Hearsay Social
    • Hootsuite
    • Spredfast
    • Sprinklr
    • Sprout Social
    • Sysomos
  • Point Solutions
    • Jive
    • Lithium
  • NewsCred
    • Percolate
  • ScribbleLive

Market Recommendations

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