Gartner Research

Multichannel Marketing Survey 2015 Results Help Clients Benchmark Progress

Published: 23 November 2015

ID: G00292949

Analyst(s): Adam Sarner

Summary

A recent Gartner survey shows how multichannel marketers choose channels, develop rules for orchestration and execute two-way conversations. These results will help you benchmark your multichannel program and show you what to do next.

Table Of Contents

Analysis

  • The Multichannel Opportunity — or Threat

Research Highlights

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