Gartner Research

Digital Business Trends Drive New Realities in Consumer Products Manufacturing

Published: 23 November 2015

ID: G00293888

Analyst(s): John Johnson , Jan Kohler, Steven Steutermann


A new reality awaits supply chain leaders in the consumer products industry. Proactive adopters of digital innovation and customer-focused solutions who envision the supply chain of the future will win. Eventually, every company will become a technology company, accelerating market disruptions.

Table Of Contents


  • Direct-to-Consumer Requires Increased Speed and Agility
  • Digital Business Will Transform the Supply Chain
  • Emerging Trends Within High-Performing CP Companies
  • Conclusion
    • Supply Chain Innovation Can Counter Anemic Growth

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