Gartner Research

Vendor Rating: Adobe

Published: 23 November 2015

ID: G00291837

Analyst(s): Ray Valdes, Adam Woodyer, Stewart Buchanan, Andrew Frank , Gene Phifer

Summary

Adobe holds a strong position as a cloud-based software provider. It offers tools that span the communication life cycle and measure marketing efforts. IT and marketing leaders can use this report to assess Adobe's strengths and areas for improvement.

Table Of Contents

Overall Rating

What You Need to Know

Vendor Rating

  • Analyst Comments
  • Corporate Viability
    • Strategy: Strong Positive
    • Financial: Strong Positive
    • Marketing: Strong Positive
    • Organization: Positive
  • Market Offerings
    • Product/Service: Strong Positive
    • Technology/Methodology: Positive
    • Pricing Structure: Caution
  • Customer Service/Support
    • Sales/Distribution: Promising
    • Support/Account Management: Promising

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