Gartner Research

Benefits of Commercially Available Partner Relationship Management Applications

Published: 24 November 2015

ID: G00294468

Analyst(s): Ilona Hansen


The functionalities of commercially available PRM applications have expanded considerably in recent years, providing many benefits to sales partner organizations. IT leaders supporting sales should start evaluating which PRM functionalities are most supportive for their channel growth strategy.

Table Of Contents
  • Key Challenges


  • The Most Common Modules of a Commercial PRM Application
  • The Benefits of Commercial PRM Applications by Their Functionalities

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