Gartner Research

Market Guide for Social Analytics

Published: 24 November 2015

ID: G00276077

Analyst(s): Jenny Sussin , Jay Wilson , Christi Eubanks


As social marketing matures, the need for marketers to monitor, collect and analyze social media data is a critical requirement for success. Use this Market Guide to help guide your search for the right tool.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Geofeedia
  • NetBase Solutions
  • Oracle
  • Salesforce
  • Simply Measured
  • Socialbakers
  • Synthesio
  • Sysomos
  • Talkwalker

Market Recommendations

Gartner Recommended Reading

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