Gartner Research

Market Trends: Wristbands, Worldwide, 2015

Published: 24 November 2015

ID: G00272036

Analyst(s): Angela McIntyre, Tuong Nguyen , Michele Reitz


Wristbands entered the mainstream through the consumer fitness market, creating opportunities to reach new segments with improved experiences. Product managers seeking to differentiate their wristbands should consider value propositions, such as access, payments and wellness.

Table Of Contents


Market Trend

  • Key Consumer Trends
    • Wristbands Improve Customer Experience Through Access and Payments
    • Wristbands Bring New Ways to Engage Customers Off-Site
    • Wristbands Bring New Appeal to Jewelry
  • Key Trends in Enterprise
    • User Authentication at Work
    • Personal Effectiveness on the Job
  • Issues Around Wearables and Data
    • Fitness and Health Data Will Be the New Source of Revenue
  • Wristband Vendors Are Making Their Products HIPAA-Ready
    • Emerging Uses for Wristbands Evolve and Contribute to the Future Potential of Health Analytics

Contrarian View

  • If Use Cases Do Not Demonstrate Long-Term Value, Wristbands Will Become Another Fad

Vendors to Watch

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