Gartner Research

Best Practices for Software Vendor Briefings

Published: 30 November 2000

ID: G0094135

Analyst(s): Larry Perlstein, Arthur Hochberg


Software vendors are understandably interested in providing effective briefings to Gartner analysts. This Research Brief provides Gartner Dataquest's list of recommendations and best practices for software vendor briefings.

Table Of Contents
  • Goals of a Vendor Briefing
  • Gartner Dataquest Perspective
    • Define Clear Objectives for the Briefing
    • Provide Presentation Materials in Advance
    • Distinguish a Vendor Briefing From a Client Briefing
    • Be Prepared to Provide a Marketplace Overview
    • Be Prepared to Share Company Information
    • Expect a Dynamic Briefing
    • The Best Messages Come From Executing to Plan
    • When to Schedule a Briefing

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