Gartner Research

Market Trends: CSPs Seek to Establish Their Position in the Complex TV Value Chain

Published: 30 November 2015

ID: G00260667

Analyst(s): Wm. L. Hahn, Gyanee Dewnarain

Summary

TV is a strong growth and revenue engine for CSPs. However, digitalization is disrupting the TV value chain, turning all stakeholders into content distributors. CSP strategists must focus on three key pillars for success — user interface/experience, business model and content.

Table Of Contents

Introduction

Market Trend

  • Trend 1: Innovative User Interface and User Experience Are Key Differentiators
    • Advanced Search Capabilities, Personalization and Recommendations
    • Interactivity and Social Media Integration
    • The Content Viewing Experience
  • Trend 2: Diversity in Business Models Drives Growth
    • Bundling and Packaging
    • Unbundling
    • Pricing Models
    • Free, Freemium and Advertising
  • Trend 3: CSPs Make Major Content Investments to Compete on Breadth of Entertainment
    • Premium and Exclusive Content
    • Key Content Partnerships, JVs and Acquisitions
    • Alternative Contents and Formats
    • Content Acquisition and Curation

Vendors to Watch

  • Netflix
  • Apple
  • Amazon

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