Gartner Research

Market Guide for Email Marketing

Published: 30 November 2015

ID: G00276045

Analyst(s): Julie Hopkins , Adam Sarner


Email marketing offers one of the most efficient, effective and measurable ways to connect with customers, making it a priority for multichannel marketers. Gartner's guide discusses current market dynamics, and where marketers can go to execute or optimize their email campaigns.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Acxiom
  • Adobe
  • Constant Contact
  • ContactLab
  • dotmailer
  • Epsilon
  • Experian
  • IBM (IBM Marketing Cloud)
  • MailChimp
  • Marketo
  • MessageGears
  • Oracle (Responsys)
  • Salesforce (ExactTarget)
  • Sailthru
  • SparkPost
  • StrongView, A Selligent Company

Market Recommendations

Gartner Recommended Reading

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