Gartner Research

Measure Your Information Yield to Maximize Return on Information and Analytics Investments

Published: 01 December 2015

ID: G00290142

Analyst(s): Frank Buytendijk , Thomas Oestreich , Douglas Laney , Andrew White


Information and analytics strategies rarely list metrics of success. Convenient as this may be, it makes bad business sense. I&A leaders should not see metrics as a burden of accountability, but as a source to prove their success.

Table Of Contents
  • Key Challenges



  • Optimize the Information Management and Analytics Process Itself
  • Improve Business Processes
  • Share With Other Stakeholders to Improve Their Business Outcomes

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