Gartner Research

Household Segmentation in France

Published: 01 September 2000

ID: G0091812

Analyst(s): Suzanne Anderson , Michael Dornan , Adam Daum

Summary

This Market Analysis presents a segmentation of all households in France and examines the variations in rate of technology adoption and expenditure across different interactive platforms. This document is intended primarily as a reference tool.

Table Of Contents
  • Introduction
  • Gartner's Household Segmentation
  • Family Households Are Motivated
  • Active Households Must Be Actively Won
  • Age and Household Composition Can Be More Important Than Income
  • Retired Households
  • Segment Profiles
    • Highlights
    • Highlights
    • Highlights
    • Highlights
    • Highlights
    • Highlights
    • Highlights
    • Highlights
    • Highlights

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