Gartner Research

Consider Three Specific Scenarios for MDM of Product Data

Published: 04 December 2015

ID: G00277824

Analyst(s): Michael Moran , Bill O'Kane


Achieving a single version of product master data is a major goal for many organizations. This research will help information leaders and MDM program managers to understand three key scenarios within MDM for product data and how they support business requirements.

Table Of Contents


  • How to Gain Value From the Ever-Increasing Volume of Data
  • Consider Three Common Scenarios for MDM of Product Data
    • Customer-Centric Scenarios
    • Supplier-Centric Scenarios
    • Enterprise-Centric Scenarios
  • Actions

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