Published: 04 December 2015
ID: G00274098
Analyst(s): Tiffani Bova, Brian Blau, Werner Goertz, Christine Adams, Jessica Ekholm, CK Lu, Angela McIntyre
Delivering a great customer experience increasingly hinges on creating the best digital experience for users. Product managers should focus on the value and the integrated experience they bring to users, rather than the technology involved.
Analysis
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