Gartner Research

Predicts 2016: Excellent Customer Experiences Hinge on Continuous Digital Experiences

Published: 04 December 2015

ID: G00274098

Analyst(s): Tiffani Bova, Brian Blau, Werner Goertz, Christine Adams, Jessica Ekholm, CK Lu, Angela McIntyre

Summary

Delivering a great customer experience increasingly hinges on creating the best digital experience for users. Product managers should focus on the value and the integrated experience they bring to users, rather than the technology involved.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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