Gartner Research

Use Gartner's Marketing Maturity Model to Build Digital Marketing Muscle

Published: 04 December 2015

ID: G00292180

Analyst(s): Adam Sarner

Summary

Gartner's marketing maturity model gives marketing teams a quick self-assessment tool. The results will help you decide where to focus your next talent and technology investments for maximum impact on the business.

Table Of Contents

Analysis

  • Introduction
  • How to View the Model
  • Each Level Tells a Story
    • Level 1 — Analog
    • Level 2 — Web-Centric
    • Level 3 — Integrated
    • Level 4 — Two-Speed
    • Level 5 — Immersive
  • Marketing Initiatives and Activities by Maturity Level
    • Resources: Fueling the Marketing Machine
    • Customer Experience: Where the Sum of the Parts Match the Whole
  • Multichannel Marketing: Become the Multidimensional Multichannel Marketer
    • Social Marketing: So Let's Get Together — and Feel All Right
    • Mobile: Building the Ultimate Connected Experience
    • Data-Driven: Getting Deterministic With Data
    • Digital Commerce: Taking Care of Business — Everywhere
    • Operations: Pay a Lot of Attention to That Man Behind the Curtain
    • Innovation: Make Failure an Option
  • What to Do Next

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.