Gartner Research

Use Gartner's Marketing Maturity Model to Build Digital Marketing Muscle

Published: 04 December 2015

ID: G00292180

Analyst(s): Adam Sarner


Gartner's marketing maturity model gives marketing teams a quick self-assessment tool. The results will help you decide where to focus your next talent and technology investments for maximum impact on the business.

Table Of Contents


  • Introduction
  • How to View the Model
  • Each Level Tells a Story
    • Level 1 — Analog
    • Level 2 — Web-Centric
    • Level 3 — Integrated
    • Level 4 — Two-Speed
    • Level 5 — Immersive
  • Marketing Initiatives and Activities by Maturity Level
    • Resources: Fueling the Marketing Machine
    • Customer Experience: Where the Sum of the Parts Match the Whole
  • Multichannel Marketing: Become the Multidimensional Multichannel Marketer
    • Social Marketing: So Let's Get Together — and Feel All Right
    • Mobile: Building the Ultimate Connected Experience
    • Data-Driven: Getting Deterministic With Data
    • Digital Commerce: Taking Care of Business — Everywhere
    • Operations: Pay a Lot of Attention to That Man Behind the Curtain
    • Innovation: Make Failure an Option
  • What to Do Next

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