Gartner Research

The Sharing Economy Can Turn Your Customers Into Your Competitors

Published: 04 December 2015

ID: G00292275

Analyst(s): Federico De Silva , Tiffani Bova


Access trumps ownership in a sharing economy. Strategic planners must understand how the sharing economy shifts IT purchasing decisions away from incumbent IT and extends the meaning of customers and competitors, where every company is an IT company.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • In the sharing economy, IT buyers can end up competing with their OEMs and service providers, complicating the work of strategic planners as they seek new avenues for growth
  • There is an irreversible and growing trend away from outright IT ownership in favor of "access" when needed, and the sharing economy creates new opportunities for IT providers
  • Existing go-to-market strategies will not necessarily work in the sharing economy model, requiring strategic planners to develop new competitive and partnership models
  • Amid high-profile cybersecurity breaches, trust and infrastructure/information security will be the most significant challenges for organizations to embrace in the sharing economy in IT

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.