Gartner Research

The Sharing Economy Can Turn Your Customers Into Your Competitors

Published: 04 December 2015

ID: G00292275

Analyst(s): Federico De Silva, Tiffani Bova

Summary

Access trumps ownership in a sharing economy. Strategic planners must understand how the sharing economy shifts IT purchasing decisions away from incumbent IT and extends the meaning of customers and competitors, where every company is an IT company.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • In the sharing economy, IT buyers can end up competing with their OEMs and service providers, complicating the work of strategic planners as they seek new avenues for growth
  • There is an irreversible and growing trend away from outright IT ownership in favor of "access" when needed, and the sharing economy creates new opportunities for IT providers
  • Existing go-to-market strategies will not necessarily work in the sharing economy model, requiring strategic planners to develop new competitive and partnership models
  • Amid high-profile cybersecurity breaches, trust and infrastructure/information security will be the most significant challenges for organizations to embrace in the sharing economy in IT

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