Gartner Research

The Chief Analytics Officer's Vision Sets the Narrative for the Business Analytics Strategy

Published: 04 December 2015

ID: G00291972

Analyst(s): Jamie Popkin


CAOs are responsible for creating a business analytics strategy to transform digital business. Their vision describes more than a future state — it establishes the narrative for understanding and validating the required investments and process changes to realize the business analytics strategy.

Table Of Contents
  • Key Challenges



  • Vision and Values
    • Value Disciplines and the Value of Information and Business Analytics
    • The Four Financial Objectives Approach for Linking the Business Analytics Vision to Business Outcomes
  • The Vision Setting the Narrative
    • Competitive Values and Financial Objectives Create the Baseline Narrative
    • The CAO Should Create a Lingua Franca for the Business Analytics Vision

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