Gartner Research

Lessons Learned: What Eastern European Banks Can Teach CIOs in Other Geographies About Digital Banking

Published: 07 December 2015

ID: G00289866

Analyst(s): Stessa Cohen

Summary

The financial services industry in Eastern Europe has undergone huge changes in recent years, with the result that financial services providers and technology vendors working in the region have important lessons to offer about digital banking.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Think, Plan, Develop and Organize Both Business and IT With the Customer — Not the Channel or the Technology — Constantly in Mind
  • Transform the Product Development Process to Involve Customers at Every Stage
  • Work Toward a Complete Customer Experience Journey

Case Study

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.