Gartner Research

Technology Service Providers Must Implement a Bimodal Roadmap or Risk Irrelevance and Decline

Published: 07 December 2015

ID: G00292898

Analyst(s): Bianca Granetto, Neil Osmond , Claudio Da Rold , Tiffani Bova, Allie Young


As digital business transforms buying behaviors, clients are quickly adopting bimodal strategies and doubt that providers can rapidly adapt to their evolving needs. Service provider executives and strategists must execute a bimodal roadmap to exploit this unprecedented differentiation opportunity.

Table Of Contents
  • Impacts


  • Leading Organizations Have Begun Operating in Two Modes to Address the New IT Expectations to Support Digital Business Models, Which Gartner Research Calls "Bimodal IT"
  • Bimodal Concepts Developed During the First Wave of Digital Innovation Are Driven by Changing IT Spending Patterns and Will Be Mainstream in Two Years
  • Digital Business — the Largest Technology-Driven Business Transformation Opportunity Ever — Will Potentially Leave Behind Many Traditional Service Providers
  • Providers Must Immediately Address Their Brand Perception for Digital Relevance With Clear Communication and Practical Steps

Impacts and Recommendations

  • Enterprises' speed of change has outpaced most traditional service providers' capability to restructure and respond
  • Providers that fail to co-innovate with their customers will not realize the full potential of digital business
  • Providers that demonstrate understanding, alignment and prioritization of both Mode 1 and Mode 2 initiatives will accelerate their relevance and exploit large opportunities

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