Gartner Research

Take an Emotional Approach to Business Analytics to Develop a Data-Driven Culture

Published: 08 December 2015

ID: G00278411

Analyst(s): Alan D. Duncan


Business analytics can provide a major stimulus for transformational change. Yet neuroscience and psychology show us that people are typically not "wired" to engage with facts. Analytics leaders seeking to develop a data-driven culture must take positive steps to engage with emotions.

Table Of Contents
  • Key Challenges



  • Connect Emotionally With Stakeholders and Engage With Both Collective and Personal Benefits
  • Avoid the Psychological Responses That Inhibit Engagement With Data
    • Threat, Fear and Anger
    • Cognitive Biases
  • Apply Critical Thinking When Presenting the Results of Analysis

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