Gartner Research

Take an Emotional Approach to Business Analytics to Develop a Data-Driven Culture

Published: 08 December 2015

ID: G00278411

Analyst(s): Alan D. Duncan

Summary

Business analytics can provide a major stimulus for transformational change. Yet neuroscience and psychology show us that people are typically not "wired" to engage with facts. Analytics leaders seeking to develop a data-driven culture must take positive steps to engage with emotions.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Connect Emotionally With Stakeholders and Engage With Both Collective and Personal Benefits
  • Avoid the Psychological Responses That Inhibit Engagement With Data
    • Threat, Fear and Anger
    • Cognitive Biases
  • Apply Critical Thinking When Presenting the Results of Analysis

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.