Gartner Research

Set Up for Success in Social Advertising

Published: 08 December 2015

ID: G00280419

Analyst(s): Jay Wilson , Martin Kihn

Summary

Social marketers wrestle with declining organic social marketing reach and engagement. Paid advertising can address the gap, but is new for many social marketers. Leverage your media planning skills and social marketing's targeting capabilities to meet your goals.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Set Yourself Up for Success With Measurable Objectives
    • Case Study
  • Organize Teams and Processes for Success
    • Case Study
  • Leverage the Unique Targeting Capabilities of Social Media
    • Case Study
  • What to Do Next

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