Gartner Research

Predicts 2016: India's Market Dynamics Impact Digital Business Planning

Published: 08 December 2015

ID: G00293438

Analyst(s): Tapati Bandopadhyay, Vishal Tripathi, Anshul Gupta , Neha Gupta , Amresh Nandan , Arup Roy


The shift to digital business in India is influenced by unique factors in infrastructure, business culture and customer attitudes. Strategic planners in technology and service providers selling B2B and B2C solutions must adjust for affordability, availability and access to be successful.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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