Gartner Research

Market Insight: How Suppliers Can Support CSP Data Monetization

Published: 10 December 2015

ID: G00272632

Analyst(s): Charlotte Patrick

Summary

Communications service providers have a diverse set of opportunities to create new vertical revenue streams in the data value chain. Supplier strategy teams that wish to work with CSPs need to help them prepare for the multiple challenges that this diversity creates.

Table Of Contents

Analysis

  • Introduction
  • What Products Are CSPs Creating in the Value Chain?
    • CSP Customer Data Provision
    • CSP Platform Products
    • Other Analytic Capabilities
  • Landscape of CSP Suppliers and Partners
    • CSP Customer Data Provision
  • CSP Platform Products
  • How Suppliers Can Help CSPs With the Issues They Face
    • CSPs Are Offering Nontraditional Products Into Nascent Markets
    • CSPs Need to Evaluate Multiple Use Cases
    • CSPs Don't Have Experience of Creating Data/Analytics Products
    • Some Datasets Require Aggregation
    • CSPs Do Not Have Sophisticated Channel Competencies in Data/Analytics
  • How Suppliers Can Overcome the Hurdles of Working With CSPs
    • CSPs Increasingly Want a Complete Solution Delivered
    • Reaching Potential Purchasers Within the CSP Can Be Difficult
    • Supporting Data Protection and Security Issues
    • Dealing With the Technical Team

Background and Context

  • The Value Chain for Data and Analytics

The Impact

Conclusion

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