Gartner Research

Report Highlight for Market Trends: Selling IoT Requires a Deeper Understanding of the Industry Context of Customer Value

Published: 11 December 2015

ID: G00297324

Analyst(s): Anurag Gupta

Summary

The Internet of Things is creating both opportunity and challenges for technology and service providers. Understanding industry-specific business drivers, the role of non-IT decision makers and the impact use cases can have on purchase decisions can help sales enablement leaders improve performance.

Table Of Contents

Objective

Report Highlight

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