Gartner Research

Market Trends: IoT Solution Providers in India Need a Sound Positioning and Messaging Strategy

Published: 11 December 2015

ID: G00294061

Analyst(s): Ganesh Ramamoorthy, Arup Roy

Summary

Although IoT is still a nascent market in India, product leaders of IoT solution providers should identify the digital maturity level of Indian organizations and audit existing systems. This will help to position their offerings and craft their messaging to address business issues directly.

Table Of Contents

Introduction

Market Trend

  • Indian Enterprises Critically Debate IoT Benefits
    • Low Digital Maturity Point to Multiservice Opportunity
    • Use of a Digital IoT-Focused Audit Positions the Right Service
  • Market Structure Trend
    • Many Players From Multiple Backgrounds
    • Service Providers' Messaging Does Not Address Business Value
  • Buyer Trend
    • Select Few Organizations Commit to IoT Pilot Projects
    • Current Pilots Indicate Change in Buying Behavior

Contrarian View

  • Various Factors Can Potentially Delay IoT Adoption in India

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