Gartner Research

Strengthen Sales Execution by Applying Gartner's Eight Building Blocks of CRM to Sales Performance Management

Published: 17 December 2015

ID: G00292892

Analyst(s): Theodore Travis

Summary

IT leaders supporting sales should evaluate Gartner's Eight Building Blocks of CRM as applied to sales performance management to align sales processes with corporate goals, gain operational efficiencies, and improve sales execution.

Table Of Contents
  • Key Challenges

Analysis

  • Follow Gartner's Eight Building Blocks of CRM as Applied to SPM
  • Define How the Eight Building Blocks Apply to SPM Processes
  • Determine Your Company's Readiness for Implementing the Eight Building Blocks of SPM

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