Gartner Research

Business Moment: Personal Technologies Enable an Immersive Shopping Experience

Published: 17 December 2015

ID: G00291636

Analyst(s): Werner Goertz


Business moments will become the building blocks of new businesses as the lines between the physical and virtual worlds begin to blur. This illustrates how CIOs of shopping malls, casinos and theme parks can create an immersive, hyperpersonalized customer experience and enhance revenue.

Table Of Contents


  • Digital Business Brings Potential for Numerous Business Moments
  • Example: Personal Consumption in Retail, Leisure and Events
  • Personal Technologies Enable an Immersive Experience
    • Identification Phase
    • Direction Phase
    • Consumption Loop
    • Implications of This Business Moment
  • What Is Digital Business?

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