Gartner Research

Digitalization Is Shaping the Future of Web Content Management

Published: 21 December 2015

ID: G00290743

Analyst(s): Mick MacComascaigh , Jim Murphy


Digitalization is dramatically changing the role of Web content management (WCM). IT application leaders in charge of WCM need to understand this change, the accompanying trends in the WCM market and the implications for their organizations — particularly with regard to digital transformation.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Digitalization is increasingly becoming a strategic imperative, forcing IT application leaders to consider WCM to help drive not only their "Web strategy," but also their overall digital strategy
  • Because customer-centric thinking is now essential to achieving organizational goals, IT application leaders will need to make greater investments in WCM and shift their focus from creating "Web pages" to delivering the best "next digital experience"
  • The inevitable complexity required to deliver these digital experiences will lead IT application leaders to treat WCM less as a silo and more as a component in a broader solution landscape

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