Gartner Research

How to Gain the Trust of Sophisticated BYOD Users

Published: 21 December 2015

ID: G00282015

Analyst(s): Bryan Taylor


The nature of BYOD and the level of sophistication of users have changed since the phenomenon first gained traction in organizations. More than ever, end-user computing leaders launching or expanding a program need to address trust early for maximum success.

Table Of Contents
  • Key Challenges


  • Changing BYOD Drivers and Their Effect on Demand
  • The Rise of the (Mis)informed User and Resistance to EMM


  • Clearly and Proactively Communicate the Purpose of Requiring EMM Enrollment for BYOD Users
  • Consider Alternatives to EMM
  • Communicate the Availability of EMM Tools and Provide Training

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