Gartner Research

China Summary Translation: 'SWOT: Alibaba Group, Consumer Online Marketplaces, Worldwide'

Published: 28 December 2015

ID: G00297943

Analyst(s): Jane Zhang


Alibaba has built a strong digital commerce platform in China. With investment in international logistics, Alibaba offers a promising direct selling channel for international sellers to reach the Chinese market, despite an inconsistent shopping experience and concern about counterfeit products.

Table Of Contents


  • 关于阿里巴巴消费品在线集市
  • 对阿里巴巴的合作伙伴和/或竞争对手的建议

SWOT: Alibaba Group, Consumer Online Marketplaces, Worldwide


  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Alibaba
  • Company Overview
  • Methodology
  • Appendix
  • Definition

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