Gartner Research

Market Insight: How to Value CSPs' Big Data Potential

Published: 31 December 2015

ID: G00272564

Analyst(s): Charlotte Patrick

Summary

Internal data and analytics projects can significantly impact operating profit. Strategic planning teams of CSPs need to look for quick wins in campaign management while creating longer-term projects in customer experience.

Table Of Contents

Analysis

  • The Value of New Use Cases
    • Action Points for CSPs
  • Those Use Cases With the Highest Value Are Mostly Mature
    • Action Points for CSPs
  • Value Remains Easiest to Identify in Campaign Management
    • Campaign Management
    • Marketing
    • Customer Experience — Operational
    • Customer Experience — Networks
    • Customer Experience — Contact Center
    • Operations
    • Customer Experience — Channel
    • Customer Experience — Marketing
    • Top-Level Reporting
    • Action Points for CSPs

Background and Context

The Impact

Conclusion

Appendix

  • Methodology
  • Selection of Use Cases
  • Calculation Methodology and Testing
  • Validation of Calculations

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