Gartner Research

Wearables Are Expanding Beyond Early Adopters

Published: 05 January 2016

ID: G00273677

Analyst(s): Annette Jump , Annette Zimmermann , Angela McIntyre


Wearables, including smartwatches and wristbands, are on the rise, and the battle of the ecosystems is intensifying. Wearable providers need to create compelling scenarios to increase daily usage and create close links between a user, the ecosystem and services around a wearable device.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Smartwatches (across all mature countries) and wristbands (in the U.K. and France) are still in the early-adopter phase, but wristbands are reaching early mainstream adoption in the U.S., encouraging wearable providers to expand sales to a broad target segment of consumers across mature markets
  • Data sharing, data analytics and personalized advice for all wearables are growing in importance, forcing providers to look at partnerships with social and fitness networks, healthcare and insurance providers, and others to enable unique user experiences
  • The battle between ecosystems in a crowded wrist-worn device market is intensifying, and vendors must continually strategize their investments in their platforms
    • Wrist-Worn Devices and Smartphone OS Ownership
    • The Ecosystem Scenario in 2017

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