Gartner Research

Magic Quadrant for Digital Marketing Hubs

Published: 05 January 2016

ID: G00273467

Analyst(s): Christi Eubanks , Martin Kihn , Andrew Frank , Jake Sorofman

Summary

Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis. Vendors from advertising, marketing automation and analytics disciplines are converging on this opportunity.

Table Of Contents

Market Definition/Description

  • Target Audience
  • Definition

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • DataXu
    • Epsilon (Conversant)
    • Experian Marketing Services
    • IBM
    • IgnitionOne
    • Kitewheel
    • Krux
    • Marin Software
    • Marketo
    • MediaMath
    • Neustar
    • Nielsen (eXelate)
    • Oracle
    • RedPoint
    • Rocket Fuel
    • Salesforce
    • Sitecore
    • Sizmek
    • Teradata
    • Turn
    • Zeta Interactive
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Vendors to Watch
    • Acxiom
    • AudienceScience
    • Cake
    • Ensighten
    • HubSpot
    • Infor
    • Kenshoo
    • Lotame
    • Pegasystems
    • SAP
    • SAS
    • Tealium

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Diversified Software Providers
  • Programmatic Ad Tech Providers
  • Analytics and Marketing Service Providers

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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