Gartner Research

Gartner Magic Quadrant for Digital Marketing Hubs


Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis. Vendors from advertising, marketing automation and analytics disciplines are converging on this opportunity.

Published: 05 January 2016

ID: G00273467

Analyst(s): Andrew Frank , Jake Sorofman, Martin Kihn , Christi Eubanks

Table Of Contents

Market Definition/Description

  • Target Audience
  • Definition

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • DataXu
    • Epsilon (Conversant)
    • Experian Marketing Services
    • IBM
    • IgnitionOne
    • Kitewheel
    • Krux
    • Marin Software
    • Marketo
    • MediaMath
    • Neustar
    • Nielsen (eXelate)
    • Oracle
    • RedPoint
    • Rocket Fuel
    • Salesforce
    • Sitecore
    • Sizmek
    • Teradata
    • Turn
    • Zeta Interactive
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Vendors to Watch
    • Acxiom
    • AudienceScience
    • Cake
    • Ensighten
    • HubSpot
    • Infor
    • Kenshoo
    • Lotame
    • Pegasystems
    • SAP
    • SAS
    • Tealium

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • Diversified Software Providers
  • Programmatic Ad Tech Providers
  • Analytics and Marketing Service Providers

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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