Gartner Research

Business Moment: How a Celebrity Tweet Can Place New Demands on Your Supply Chain

Published: 06 January 2016

ID: G00295714

Analyst(s): John Johnson, Noha Tohamy

Summary

The rise of digital business requires the use of new capabilities to better manage supply chain processes. This is especially true in a connected world, where a celebrity shout-out or any social media reaction, like reviews and endorsements, can drive unanticipated spikes and troughs in demand.

Table Of Contents

Analysis

  • Example: Celebrity Shout-Out
    • Implications of This Business Moment

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