Gartner Research

China Summary Translation: 'Five Ways to Engage Consumers Over WeChat'

Published: 07 January 2016

ID: G00295251

Analyst(s): Sandy Shen

Summary

Enterprises are using WeChat for marketing, customer service and digital commerce, but not all initiatives are successful. IT leaders should master the fundamentals of engaging consumers over WeChat with a value-driven and personalized social offering before employing more techniques.

Table Of Contents

主要挑战

建议

Five Ways to Engage Consumers Over WeChat

  • Key Challenges
  • Recommendations

Introduction

Analysis

  • Develop a Strategy to Initiate the Conversation
  • Personalize the Interaction
  • Build a Multichannel Experience
  • Direct Complex and Sensitive Transactions to Mobile Web and Apps
  • Use Gamification for Engagement and Brand Promotion

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