Gartner Research

Oracle Sales Cloud Release 11 Improves Productivity, but Its New Industry Features Must Prove Themselves

Published: 07 January 2016

ID: G00291881

Analyst(s): Ilona Hansen , Robert P. Desisto, Theodore Travis

Summary

New partner relationship management features, industry capabilities, and sales productivity and mobile app enhancements are the main attractions of Oracles Sales Cloud Release 11. But the new industry capabilities have to prove their value to IT leaders who support sales activities.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Release 11 of Oracle Sales Cloud has improved mobile app capabilities, which is significant for IT leaders supporting sales as mobility is becoming the primary delivery option for SFA
  • Release 11 adds depth and scope to Oracle Sales Cloud offerings for the high-tech, industrial manufacturing, communications, financial services and consumer goods sectors, which will help IT leaders lower customization costs, though functional gaps remain and vary by industry
  • Release 11 adds new sales productivity features, which will help IT leaders in companies with long, complex sales cycles that require account team selling
  • Release 11 adds key features to Oracle Sales Cloud PRM, so IT leaders need no longer use other partner relationship management applications in addition

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