Gartner Research

Improving Loyalty and Retention in Retail Primer for 2016

Published: 07 January 2016

ID: G00292990

Analyst(s): Kelsie Marian , Robert Hetu

Summary

Retail CIOs provide the necessary foundation for the business to leverage customer data in meaningful ways. Actionable use of customer-related information across the business to enhance the customer experience will be a key differentiator to increase market share.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do we execute CRM and customer loyalty as part of digital business?
    • How do we leverage customer data in our CRM strategy?
    • How can we increase customer loyalty, retention and lifetime value?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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