Gartner Research

Forecast Analysis: PCs, Ultramobiles and Mobile Phones, Worldwide, 4Q15 Update

Published: 08 January 2016

ID: G00291432

Analyst(s): Annette Zimmermann , Lillian Tay, Tuong Nguyen , Tracy Tsai , Roberta Cozza , Ranjit Atwal , Annette Jump , Bruno Lakehal , CK Lu


The device market will be impacted by greater regional variability as challenging economic conditions slow demand. The PC and tablet product mix in China will change to raise average selling prices, while the product mix of smartphones will move in the opposite direction.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Forecast Changes — End-User Spending Turns Negative in 2016
  • Gartner Survey Says Businesses Will Adopt Windows 10 Earlier
  • Phones: Smartphone Market Moves to Basic Phones
  • Ultramobile Basic Tablet Adoption Driven by Vertical Business


  • Product Design and Pricing
  • Business Behavior
  • Device Preferences

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