Gartner Research

Build and Market Cloud-Based Offerings Primer for 2016

Published: 11 January 2016

ID: G00292925

Analyst(s): Gregor Petri , Ed Anderson


Launching new cloud offerings is a critical priority for IT services providers to exploit new opportunities and to stay competitive. Our research will help product and service offering leaders develop competitive offerings and execute engagement programs in pursuing digital business outcomes.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are the key market trends and cloud-related growth opportunities?
    • What are the right offerings to build to be competitive in cloud markets?
    • What is the best approach to take cloud-based offerings to market?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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