Gartner Research

Emerging Market Analysis: IoT — Implement Horizontal Strategies Targeting Your Right Decision Influencers

Published: 11 January 2016

ID: G00291802

Analyst(s): Martin Reynolds , Luis Anavitarte

Summary

Strategic planners should realize that the decision on the purchase of an IoT solution might be shared by various roles within a user organization in emerging markets, which is a key shift on how things operate. Your IoT end-user go-to-market approach will require a horizontal vs. a vertical focus.

Table Of Contents

Analysis

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.