Gartner Research

Emerging Market Analysis: IoT — Implement Horizontal Strategies Targeting Your Right Decision Influencers

Published: 11 January 2016

ID: G00291802

Analyst(s): Martin Reynolds , Luis Anavitarte


Strategic planners should realize that the decision on the purchase of an IoT solution might be shared by various roles within a user organization in emerging markets, which is a key shift on how things operate. Your IoT end-user go-to-market approach will require a horizontal vs. a vertical focus.

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