Gartner Research

Develop Vertical-Industry Strategies for Emerging Tech Providers Primer for 2016

Published: 11 January 2016

ID: G00293004

Analyst(s): Venecia Liu


Emerging tech providers need deeper insights into effective marketing tactics and selling strategies in their target industry. Our 2016 research will provide BU leaders with strategic and tactical advice on sales and marketing approaches to best maximize revenue within and across industry markets.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I develop a vertical-industry strategy?
    • How can I build awareness and demand in my industry?
    • How can I increase sales and/or partnering productivity to effectively target my industry?
    • Where are the most attractive growth opportunities in my target industry?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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